How GTMTools.io works
Eight diagnostic instruments. One operating layer between strategy and execution.
Most AI tools generate content. This one generates strategy.
Each tool encodes a specific GTM framework — PESTEL, Jobs-to-be-Done, Value Proposition Canvas, Porter's Five Forces — so the model reasons inside a proven process rather than improvising from a generic prompt. The frameworks make the output useful. The AI makes it fast.
The flow
Three steps. One operating layer.
Define context
Set up a business profile once — industry, stage, ICP, GTM motion, revenue band. Every tool reads from that context, so the output is grounded in the specific company you're strategising for, not a generic playbook.
Run a tool
Pick from eight tools, each grounded in an established framework. Run one in isolation if you need a single answer, or chain several so ICP feeds Messaging, Pricing feeds Sales, and the picture composes itself.
Get a deliverable
Each run produces a structured strategic artifact — not a chat transcript. Export it, present it, refine it, or hand it to a client. The framework is the spine; the AI fills in the specifics.
Re-run any tool when the business shifts. Stage changes, ICP narrows, the board asks a new question — the tools stay calibrated to the current context.
The eight tools
Each tool answers one question. Together they answer all of them.
Every tool is built on a specific methodology — listed below the name so you can audit the work.
Market & Industry Analysis
PESTEL + Porter's Five Forces
PESTEL, Porter's Five Forces, competitive landscape, and trend mapping.
Target Audience & ICP
Jobs-to-be-Done segmentation
JTBD segmentation, firmographic/psychographic profiling, buying committee mapping.
Value Proposition & Messaging
Value Proposition Canvas
Messaging architecture — headline, pillars, proof points, persona variants.
Pricing Strategy
Value-based pricing + willingness-to-pay
Value-based pricing model, tier architecture, pricing communication playbook.
Sales & Distribution
GTM motion fit + channel economics
GTM motion selection, channel prioritization, sales coverage model.
Marketing Strategy
Full-funnel demand generation
Full-funnel demand gen, brand strategy, content framework, 90-day roadmap.
Metrics & KPIs
North-star + funnel KPI hierarchy
North star metrics, funnel map, efficiency benchmarks, dashboard structure.
Voice of Customer
VoC program design + synthesis
VoC program design and synthesis from raw customer feedback.
Two front doors, same engine
Pick the entry that matches the work.
Both surfaces run the same eight tools against the same framework spine. Only the entry point and recommendation logic differ — so you land where the work fits your day, not the other way around.
For the person who owns the number
In-house leader running marketing inside one company. Start with a 60-second diagnostic that maps your pain to a stage and surfaces the 2–3 tools to run first. Re-run the diagnostic every quarter as the business shifts.
- One implicit business context — your company
- 6-pain diagnostic gate
- Stage-mapped tool routing
For the person running multiple client books
Fractional CMO, consultant, agency, or advisor. Browse the full grid of all eight tools, save multiple client profiles, and run any tool against any client context — with output refinement and chained inputs for active engagements.
- Multiple saved client profiles
- Full tool grid, no diagnostic gate
- Output chaining across clients
Ready to pick a surface?
The selector remembers your choice in a cookie, so once you decide you land on your surface directly every visit after. Change it any time from the "Switch mode" link in either header.
Back to the selector