GTMTools.io for Operators
Eight diagnostic instruments built for the person who owns the number.
Run the diagnostic. Get the two or three tools that match what's actually breaking. Rerun every quarter.
Pick a statement above. The tools that match show up here.
All eight tools
Disagree with the routing? Browse the full set.
The diagnostic is a fast first pass. If you already know what you need, jump straight in.
Market & Industry Analysis
Where is your market actually headed — and are you positioned to lead it or follow it?
Walk into your next strategy review with a defensible read on where the market is heading — and which competitors you should actually worry about. Stop guessing at the macro story.
Open this tool →Target Audience & ICP
Which customers compound your revenue — and which ones are quietly draining it?
Find out which customers are quietly compounding your revenue and which segments are draining it. Before the next QBR forces the same conversation a different way.
Open this tool →Value Proposition & Messaging
Can a stranger repeat your differentiation back to you in one sentence?
Get sales and marketing back on the same sentence. A messaging system you can hand to a new AE on Monday — and reuse across every campaign.
Open this tool →Pricing Strategy
Is your price a reflection of value delivered, or a negotiation you keep losing?
Stop losing pricing conversations in deals you should be winning. A defensible model you can take to your CFO, your board, and your largest prospect.
Open this tool →Sales & Distribution
Does your sales motion match how your buyers actually buy?
Turn ad-hoc wins into a motion your team can actually run. Match your sales architecture to how your buyers actually buy — not how your last company sold.
Open this tool →Marketing Strategy
Which marketing dollars are building the engine — and which are renting attention?
Know which dollars are building the engine and which are renting attention. A 90-day plan you can defend line by line in the next budget conversation.
Open this tool →Metrics & KPIs
If your dashboard went dark tomorrow, would you know what broke within a week?
A measurement system that answers your board's questions before they ask them. North star, funnel KPIs, and dashboards built by audience — exec, team, individual.
Open this tool →Voice of Customer
What are your customers telling you that your team has stopped hearing?
Hear what your customers are telling you that your team has stopped hearing. Themes, prioritized actions, and a research cadence you can run every quarter.
Open this tool →Run this every quarter. The stage shifts. The pain shifts. The right tools shift with them.