Can I use these for my own practice and for my clients?

Both work the same way. Each tool runs against a company's context — that company can be a client you're advising, your own consulting practice, or any business you're thinking through. Most subscribers use them for both: running tools on client engagements during the day, and on their own practice strategy in spare moments. Same workflow, same output structure.

Do the tools work standalone, or do I need the full suite?

Every tool produces complete, structured output from your client inputs alone. The suite adds value when you chain tools together — ICP output feeds directly into Messaging, Messaging informs Pricing, and so on. Standalone is useful. Connected is how it was designed to be used.

How is my client's information handled?

Your inputs and uploaded files are processed by Anthropic Claude and Perplexity AI (depending on the tool) to generate your output, then stored in your private workspace on Supabase. We never use your client data to train AI models or share it with anyone. Uploaded files are encrypted at rest and accessible only to your subscriber account. You can delete any client — along with all associated files, outputs, and history — at any time from the client card. Agency-tier subscribers can request a Data Processing Agreement (DPA) for clients that require it.

Is my client's information safe and confidential?

Yes. GTM Tools is built on Anthropic's Claude API and Perplexity AI, both of which operate under different data handling terms than consumer products — your inputs are not used to train AI models. We don't sell, share, or access your inputs or outputs except to deliver the tool response to you. You don't need to include sensitive data to get strong outputs. The tools work well from directional context — you can generalize or anonymize inputs without sacrificing output quality. For organizations with formal compliance requirements (DPA, SSO, audit logs), enterprise support is on our roadmap. Full details: gtmtools.io/security

What are "generations"?

Each time you run a tool against a client brief and produce a strategic output, that's one generation. Most engagements need two or three per tool — one to establish the baseline, one or two to refine as your understanding of the client deepens. Each pricing tier includes a set number of generations per month.

What AI models power the tools?

GTM Tools uses a combination of Anthropic Claude and Perplexity AI. Claude Sonnet 4.6 powers the strategy, messaging, and analysis tools. Perplexity AI powers the TAM Calculator, which requires live market research with cited sources from analyst reports and industry databases. The platform automatically selects the best model for each tool. What makes the tools effective isn't the model — it's the framework layer. Each tool encodes a specific GTM methodology so the model reasons within a proven process rather than improvising from a generic prompt. You're paying for the methodology, not the model.

Can I build these myself?

Yes. The architecture isn't magic — it's structured prompting built on top of a capable model. The subscription is for practitioners who'd rather spend their time on strategy than on engineering. Both are valid choices.

Does this replace my judgment as an advisor?

No — and it's not trying to. The tools give you structured intelligence about your client's market, positioning, and options. The strategic recommendation, the relationship, the read of the room — that's still yours. The tools make you faster and better informed. They don't make the calls.

How is this different from just using ChatGPT or Claude directly?

Generic AI gives you generic answers. These tools encode specific GTM methodologies — the frameworks, the right questions, the sequencing — so the output reflects structured strategic thinking, not a summarised search result. The model is the engine. The framework is what makes the output useful.

What does the free demo actually show me?

The Market & Industry Analysis tool running on a real client brief. You'll see the intake questions, the analysis process, and the full structured output — ready to inform your engagement strategy. No account required, no sales call, no strings.

Can I cancel anytime?

No contracts, no commitments, no friction. If the tools stop earning their keep, cancel in two clicks.

8 practitioner-built strategy tools

From client discovery to board-ready deliverable —in one session.

I built these for my own practice. Every tool encodes a proven framework, guides you through the right client questions, and produces structured output you could hand to a CEO the same day. You could build them yourself — but if you'd rather not, they're yours.

Jason Kuperman

Fractional CMO

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Run the Market & Industry Analysis tool and see the deliverable it produces — no signup required.

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Not generic AI chat. Structured GTM frameworks built on 25 years of enterprise leadership — you bring what you know about the client, the tools turn it into strategic clarity.

How it works

You bring the client. The Toolbox gives you a structured system to build their entire GTM strategy — from audience definition through marketing execution.

Set your client business profiles up once, use across all the tools.

Acme Corp

B2B SaaS

Meridian Health

Healthcare

Voss Capital

FinTech

Client Context · Acme Corp

Industry

B2B SaaS

Stage

Series A

ICP

Mid-market HR teams

GTM Motion

Sales-Led

All 8 GTM Tools receive your client context to drive their output

ICP & Audience

Messaging

Marketing Strategy

Pricing

Sales & Distribution

Market Analysis

Metrics & KPIs

Voice of Customer

ICP & Audience

Messaging

Marketing Strategy

Pricing

Sales & Distribution

Market Analysis

Metrics & KPIs

Voice of Customer

Run ICP & Audience first and its output flows into Messaging, Pricing, Sales, and Marketing Strategy — each one sharper. Every tool also works standalone if you only need one piece.

Eight tools. One system.

Each produces a structured strategic deliverable you can export, present, and act on.

Eight diagnostic instruments. One operating layer between strategy and execution.

Market & Industry Analysis

Where is your market actually headed — and are you positioned to lead it or follow it?

A complete competitive and market context — where the industry is headed and how to position against competitors. Walk into a client meeting with a defensible market narrative they can take to their board.

What this tool produces

Market overview & sizing
PESTEL analysis (political, economic, social, technological, environmental, legal)
Porter's Five Forces with severity ratings
Competitive landscape matrix (5+ competitors profiled)
Strategic implications — tailwinds, headwinds, disruption vectors
Market entry guidance & immediate action items

Target Audience & ICP

Which customers compound your revenue — and which ones are quietly draining it?

Clarity on exactly who to sell to — decision-maker profiles, pain points, and what converts them. Show a client the segments they should double down on and the ones that are wasting their pipeline.

What this tool produces

Primary & secondary ICP profiles (firmographics + psychographics)
Jobs-to-be-Done analysis for each segment
Buying committee mapping (champion, decision-maker, blocker)
Priority matrix — which segments to pursue first
Negative ICP signals — who to disqualify
Activation playbook — where to find them, what converts them

Value Proposition & Messaging

Can a stranger repeat your differentiation back to you in one sentence?

A complete messaging toolkit — headline, pillars, proof points, and persona-specific variants ready for sales and marketing. Give a client copy they can actually use, not a slide that says "we need better messaging."

What this tool produces

Positioning statement (6-part framework)
Primary headline, subheadline, and alternates
Messaging pillars with proof points
Value Proposition Canvas
Per-persona messaging variants
Boilerplate copy (1-sentence, 1-paragraph, elevator pitch)

Pricing Strategy

Is your price a reflection of value delivered, or a negotiation you keep losing?

A defensible pricing model — tiers, competitive positioning, and the unit economics that drive predictable revenue. Help a client stop guessing on price and start building a model they can stress-test.

What this tool produces

Pricing philosophy & value metric rationale
Competitive pricing analysis
Tier architecture with feature mapping & margin profiles
Pricing psychology tactics
Revenue model — expansion levers, projected ARPA
Communication playbook & objection handling
Unit economics — CAC, LTV:CAC ratio, payback period

Sales & Distribution

Does your sales motion match how your buyers actually buy?

A scalable go-to-market engine — which motions work for which segments, team structure, and pipeline levers. Give a client the sales architecture to scale past founder-led selling.

What this tool produces

GTM motion recommendation with fit scores (direct, land-and-expand, partner-led)
Sales coverage model by segment
Channel strategy — direct vs. partner prioritization
Sales process design & deal velocity levers
Team design — roles, compensation principles, scaling triggers
Enablement plan — playbooks, battle cards
Metrics framework — north star + KPIs

Marketing Strategy

Which marketing dollars are building the engine — and which are renting attention?

A full-funnel playbook — channels, content, budget allocation, a 90-day activation roadmap, and how to measure what matters. Hand a client a marketing plan they can execute next Monday, not next quarter.

What this tool produces

Strategy overview & key insight
Channel strategy with role, tactics, impact & budget per channel
Content framework — pillars, topics by buyer stage, distribution plan
Demand gen engine — ToFu/MoFu/BoFu with conversion targets
Brand strategy — positioning, pillars, tone
Budget allocation breakdown with benchmarks
90-day roadmap (month by month)
Measurement framework — north star + leading/lagging indicators

Metrics & KPIs

If your dashboard went dark tomorrow, would you know what broke within a week?

A measurement system that tracks what matters — north star metric, funnel KPIs, and dashboards by audience. Show a client what to actually measure so they stop drowning in vanity metrics.

What this tool produces

North star metric — definition, target, measurement method
Primary KPIs with formula, benchmark, owner & cadence
Funnel metrics — awareness through retention
Efficiency metrics with red-flag thresholds
Reporting cadence framework
Dashboard recommendations by audience (exec, ops, board)

Voice of Customer

What are your customers telling you that your team has stopped hearing?

A research blueprint to launch a VoC program, or a synthesis report distilling customer feedback into themes and prioritized actions. Help a client hear what their customers are actually saying — and act on it.

What this tool produces

Program Design mode: research objectives, interview guide, survey framework, feedback systems
Synthesis mode: executive summary, themes with customer quotes, JTBD insights
Competitive intelligence from customer language
Sentiment analysis with NPS estimate
Strategic recommendations prioritized by impact & effort

Extended Tools

Extended Tools add live web research via Perplexity AI, surfacing cited sources and real-time market data alongside the strategic analysis.

TAM Calculator

Extended

Live market sizing — TAM, SAM, and SOM calculated from real industry data with cited sources, not estimates pulled from thin air. Give a client a defensible number they can put in front of investors or a board.

What this tool produces

TAM (Total Addressable Market) with dollar value, methodology, and cited sources
SAM (Serviceable Addressable Market) scoped to the client's geography and customer segment
SOM (Serviceable Obtainable Market) — realistic first 1–3 year capture estimate
Market growth rate (CAGR with time horizon)
Auto-detected company profile — industry, pricing model, ICP, customer type
Key assumptions and competitive landscape overview
Executive summary specific to the client's market position

Competitive Analysis

Extended

A decision-grade competitive landscape — not a feature comparison table, but a strategic analysis of threats, whitespace, and where your client can win. Built from live web research across every named competitor.

What this tool produces

Full competitor profiles: positioning, pricing (actual dollar amounts), strengths, weaknesses, threat level
Capability matrix — market-specific dimensions rated across all competitors (●/◐/○)
Competitive tier map — Direct, Indirect, and Adjacent threats with expansion vectors
"Also on Radar" — unlisted competitors the AI surfaces from broader market research
The Core Bet — what strategic thesis the client is making and what has to be true for it to win
Five key risks (specific, evidence-backed, falsifiable)
Five concrete opportunities tied to existing capabilities or market position

Simple, transparent pricing

Every plan includes all 10 tools. Pick the volume that fits your practice. No contracts, cancel anytime.

All plans include a 7-day free trial with 8 generations to evaluate.
No commitment. Cancel anytime.

Starter

$99$49/mo

Soft Launch pricing through July

Start running GTM strategy on your first clients.

✓20 generations per month
✓All 10 GTM strategy tools
✓Client profiles with basic context fields
✓Output exports

Ready to move faster?

Start producing strategic deliverables in minutes, not days.

See plans & pricing

About GTM Tools

GTM Tools is an AI-powered go-to-market strategy toolkit for fractional CMOs, marketing consultants, and B2B growth teams. Built by Jason Kuperman — a 25-year enterprise GTM executive whose career spans Apple's first digital campaigns, scaling Omnicom Digital across 16 Asia-Pacific markets, and leading OUTFRONT Media's $3.2 billion digital transformation — GTM Tools encodes the proven frameworks senior strategists rely on into structured AI workflows that produce client-ready output in minutes rather than days.

What GTM Tools produces

The platform includes eight integrated tools, each focused on a single GTM problem and grounded in a specific methodology.

Market & Industry Analysis applies PESTEL and Porter's Five Forces to map competitive landscape, market trends, and opportunity space for a client's industry.

ICP Identifier uses Jobs-to-be-Done research and segmentation frameworks to define the client's ideal customer profile, including buyer personas, firmographics, and behavioral signals.

Value Proposition Architect applies the Value Proposition Canvas and messaging hierarchy to translate ICP insights into positioning that resonates with target buyers.

Pricing Strategy combines value-based pricing principles, willingness-to-pay segmentation, and competitive benchmarking to design tier architecture and price points calibrated to the client's stage and go-to-market motion.

Sales & Distribution Strategy maps channel economics and partner architecture to identify the most efficient paths to revenue for each ICP segment.

Marketing Strategy synthesizes ICP, messaging, and channel insights into a full-funnel demand generation plan with campaigns, content, and budget allocation.

Metrics & KPIs translates the strategy into measurable outcomes — the leading and lagging indicators that signal whether the GTM machine is working.

Voice of Customer captures structured qualitative intelligence from sales calls, win-loss reviews, and customer interviews to ground strategy in real buyer language.

Each tool produces complete, structured output from client inputs alone. The tools chain together — ICP output feeds Messaging, Messaging informs Pricing, Pricing informs Sales & Distribution — so practitioners can run a full GTM diagnostic in a single afternoon and refine it across an engagement.

Who GTM Tools is for

Fractional CMOs running multiple concurrent client engagements who need to deliver senior-level strategic output without the time investment of senior-level research. Marketing agencies preparing for pitches, onboarding new accounts, or expanding into strategy alongside creative and media. Internal marketing teams at B2B companies between $2 million and $50 million in annual revenue that need to apply rigorous frameworks without hiring a full-time strategist.

What makes the tools effective is not the underlying AI model — it is the framework layer. Each tool encodes a specific GTM methodology so the model reasons within a proven process rather than improvising from a generic prompt. The frameworks make the output useful. The AI makes it fast. GTM Tools is built by Kuperman Ventures, headquartered in the New York metropolitan area, and serves practitioners across the United States and the United Kingdom.